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Jordon Smith |
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Jordon
has laser-like focus when it comes to her
career and her clients. Fresh from college,
she ventured into advertising at one of
the top 10 ad agencies. There she worked
on some of the largest brands in the world
- Sony Pictures Entertainment, Nestlé,
Boeing, Silicon Graphics and Microsoft.
Her
focal point has been getting her clients'
brands and products into the eyes and ears
of their audiences through strategic and
innovative media placements. She doesn't
just settle with executing a plan, but instead
analyzes the data in depth to pin-point
areas of improvement and optimization.
At
McCann Erickson, she planned, negotiated
and bought network TV, spot TV, print, outdoor,
direct mail, and online media for her clients.
Two and half years later she joined Zentropy
Partners, where she planned, negotiated
and bought online media for Microsoft, while
also managing the account relationship.
This
management and exposure to full spectrum
advertising and marketing has led to a perfect
fit with MSA Communications' approach to
integrated marketing.
Jordon's
focus extends to her life as well, where
she is an extremely good softball player,
knows every sports fact imaginable, shops
with the best of them and has just picked
up running in pursuit of doing her first
10K.
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Julia Lurtz |
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Julia
is extremely well versed in all aspects
of contemporary marketing and advertising.
Her background truly reflects the term --
integrated marketing -- the oft discussed
and oft misunderstood buzzword of business
today.
She
started out as a public relations account
manager where she worked with such clients
as the California Dept of Forestry and Save
the Wildlife Fund. Her work on CADFY generated
100% more media coverage than any promotion
in the previous ten years.
A
year later she joined NIKE where she developed
and directed strategic advertising, event
and marketing plans for the 75 NIKE-owned
Factory Stores and NIKETOWNS. While dealing
with two ad agencies, and a marketing agency
(on a very limited budget) she was integral
in making the retail division the #2 profit
center in all of NIKE, Inc.
In
1999 she joined marchFIRST as an Account
and Resource Director. There she directed
strategic development for multiple dotcoms
- with total budgets of $38 million - such
as eHome.com, Mercata.com and Ask Jeeves.
Her work included web site development and
design, online and offline advertising,
direct mail and national media programs.
Since that time, Julia has also managed
the marketing and advertising needs for
eBay, IUMA and Asimba.
Julia's
background provides her with unique insight
into big picture strategy improvements,
as well as stronger methods of tactical
execution. This range of innovative vision
provides another layer to the talents at
MSA Communications.
This
"overachiever" takes multi-tasking
to her personal life as well, where she
pursues an active lifestyle playing volleyball,
skiing, waterskiing, mountain biking, hiking,
watching rugby and spending time with friends.
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Maggie Smith |
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Maggie
brings strategic networking and brand solutions
to the technology industry through her knowledge,
experience, and years of negotiations.
Maggie
honed her negotiation and people skills
as a manager-agent for commercial and theatrical
artists in the entertainment industry. These
skills led to her engagement as a University
guest lecturer on subjects such as Theories
of Human Behavior, Negotiations and Conflict
management.
In
the mid 90's, her interest in the emerging
field of Internet technology, brought her
to a large developer training organization
based in Southern California. During her
years of tenure she built client relations,
headed up branding efforts at industry shows
and organized co-operative tours. Among
her crowning achievements was the diverse
body of strategic alliances she created
with industry leaders such as Microsoft,
Sun Microsystems, Bea Systems and Compuware.
Her
skills in planning, negotiating, marketing,
managing and strategizing have resulted
in measurable increased brand exposure for
the individuals and companies she's worked
with. These accomplishments have made her,
and MSA Communications, sought after by
the largest names in the industry.
Maggie's
ambition, talent and passions are reflected
in all her pursuits. She is a gourmet cook,
a painter, and has traveled the world extensively.
She loves to ski, play tennis and scuba
dive.
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